This season marks a powerful new chapter for Bianca Spender. Alongside the unveiling of her inaugural swimwear collection for Spring Summer ’25, a sculptural exploration of form, fluidity, and freedom, we introduce our first Suncare Awareness Campaign.
For Bianca, the launch of swim is more than a design milestone; it is a deeply personal moment of advocacy. Drawing from her own experience with skin cancer, Bianca opens a new dialogue around prevention, education, and early detection. In bringing these two initiatives together, the collection becomes not only a celebration of water’s transformative beauty but also a call to move through summer with consciousness and care.
Scroll on to explore Bianca’s reflections on the creative journey behind her first swim collection and the driving force behind her decision to use fashion as a platform for change.
WHY DID YOU FEEL IT WAS IMPORTANT TO SHARE YOUR PERSONAL EXPERIENCE WITH SKIN CANCER NOW?
"For a long time, my experience with skin cancer was something I kept private. But as we prepared to launch our first swimwear collection, I felt a deep sense of responsibility to speak. This campaign gave me a reason and a platform to share in the hope that others might pause, reflect, and take proactive steps for their own wellbeing. When you’ve been through it, you realise how preventable so much of it is with conscious choices.”
WHAT HAS YOUR PERSONAL JOURNEY TAUGHT YOU ABOUT SUN CARE?
“It’s taught me that sun care isn’t superficial. It’s a vital part of self-care. It’s not just about SPF, but about seeking shade, choosing coverage, and listening to your body. Just as important, though, is the awareness we have of our own skin and really paying attention. Skin checks are such a powerful tool. I now regularly check my own body for changes and make time for professional skin checks with a dermatologist. The earlier you catch something, the better the outcome and the more in tune you are with your skin, the quicker you’ll notice when something’s not right. It’s a habit I encourage everyone to form. Not out of fear, but out of respect for the incredible body you live in.”
WHY WAS IT IMPORTANT FOR THE BRAND TO BUILD A CAMPAIGN BEYOND JUST SWIMWEAR DESIGNS?
“Because this isn’t just about swimwear. It’s about using our platform for something larger than ourselves. We wanted to open conversations around prevention, awareness, and the emotional weight of caring for your body. Fashion can hold meaning. This campaign is a way for us to lead with empathy, and to invite others into that space. There’s immense power in shared experience.”
CAN YOU TELL US ABOUT THE CHARITABLE ASPECT OF THE CAMPAIGN?
“Throughout Octobers annually, we will donate 10% of all swimwear sales to the Melanoma Institute. They are an organisation who are doing incredible work in education, research and treatment. For us, this is not a one-off gesture, it’s the beginning of an ongoing commitment to support skin cancer prevention in Australia.”
HOW HAVE YOU MADE THE IN-STORE EXPERIENCE PART OF THE ADVOCACY MESSAGE?
“We wanted the boutique to be more than a place to shop. So, we’re hosting skin cancer screening on the first Saturday of October in both our Mosman and Armadale boutiques, offering free skin checks in a space that feels calm and welcoming. It’s about turning awareness into action and giving people the chance to do something for their health, right then and there.”
WHAT DO YOU HOPE SOMEONE TAKES AWAY FROM THIS CAMPAIGN?
“I hope they feel empowered to care for themselves more deeply. Whether it’s putting on SPF each morning, reaching for a wide-brim hat, or booking that long-overdue skin check. These small gestures can make all the difference. If this campaign inspires even one of those decisions, it will have been worth every moment.”
The Bianca Spender Suncare Awareness Campaign is grounded in tangible action. This October, we invite our community to take part:
• Complimentary in-store skin checks will be available at our Mosman (NSW) and Armadale (VIC) boutiques in partnership with MoleMap, Australia’s leading cancer detection specialists, on Saturday 4th October.
• 10% of all swimwear sales during October 2025 and annually thereafter will be donated to the Melanoma Institute Australia, supporting world-leading research, treatment, and prevention.
• Educational content and resources will be shared across our digital channels and boutiques, encouraging conscious choices around sun care and early detection.
This campaign is more than an initiative. It is an invitation to lead with awareness, to place wellbeing at the centre of beauty, and to reframe suncare as an act of daily self-care.