Privacy policy

This Privacy Policy describes how your personal information is collected, used, disclosed and protected when you visit or make a purchase from www.biancaspender.com (the "Site"), make a purchase in one of our boutiques or David Jones concession locations, or otherwise interact with Bianca Spender.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, device identifiers, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information".

We collect Device Information using the following technologies:

• Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier.
• Log files track actions occurring on the Site and collect data including your IP address, browser type, internet service provider, referring and exit pages, and date and time stamps.
• Web beacons, tags, pixels and similar technologies are electronic tools used to record information about how you browse and interact with the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including:

• Name
• Billing address
• Shipping address
• Payment information
• Email address
• Telephone number
• Purchase details and transaction history

We refer to this information as "Order Information".

When you make a purchase in one of our boutiques or David Jones concession locations, we may collect information including:

• Name
• Email address
• Telephone number
• Purchase details and transaction history

When we refer to "Personal Information" in this Privacy Policy, we mean both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information that we collect generally to:

• Process and fulfil orders placed through the Site;
• Process payments;
• Arrange shipping and delivery;
• Provide invoices, receipts and order confirmations;
• Communicate with you regarding your orders and enquiries;
• Provide customer service and support;
• Screen orders for potential risk, fraud or security concerns;
• Conduct surveys, customer feedback activities and marketing research;
• Improve our products, services and customer experience; and
• Where permitted by law, or where you have provided your consent, provide marketing communications, promotions and advertising relating to our products, services, events and offers.

You may unsubscribe from marketing communications at any time by using the unsubscribe link included in our communications or by contacting us directly.

We use Device Information to:

• Help identify and prevent fraud and security risks;
• Improve and optimise our Site;
• Analyse how customers browse and interact with our Site;
• Measure the effectiveness of marketing and advertising campaigns;
• Personalise content and user experiences; and
• Deliver relevant advertising and promotions.

Cookies and Tracking Technologies

We use cookies, pixels, tags, web beacons and similar technologies to operate our website, improve user experience, analyse website performance and support our marketing activities.

These technologies may be provided by third-party partners including Shopify, Google, Meta, Klaviyo and other service providers. They allow us to understand how visitors use our website, personalise content and advertisements, measure advertising effectiveness and improve our services.

You can manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect website functionality.

For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.

Sharing Your Personal Information

We share your Personal Information with third parties to help us provide our products and services and operate our business, as described in this Privacy Policy.

For example:

• We use Shopify to power our online store and process transactions. You can read more about how Shopify uses your Personal Information at https://www.shopify.com/legal/privacy.
• We use Google Analytics to help us understand how customers use our Site and improve website performance. You can read more about how Google uses your Personal Information at https://policies.google.com/privacy.
• We use Klaviyo to manage email and SMS communications, customer engagement and marketing campaigns. You can read more about how Klaviyo uses your Personal Information at https://www.klaviyo.com/legal/privacy-policy.
• We may use Meta technologies, including Meta Pixel and advertising services, to measure advertising performance, understand customer interactions and deliver relevant advertisements. You can read more about Meta's privacy practices at https://www.facebook.com/privacy/policy.
• We may use Google Ads and related advertising technologies to measure campaign effectiveness and deliver personalised advertising. You can read more about Google's privacy practices at https://policies.google.com/privacy.
• We may use payment providers including Afterpay and PayPal to facilitate payment processing and transaction management. These providers collect and process information in accordance with their own privacy policies.

In addition, we may share Personal Information with trusted third-party service providers who assist us with:

• Payment processing;
• Fraud prevention and security monitoring;
• Order fulfilment and shipping;
• Website hosting and functionality;
• Customer service and support;
• Marketing and advertising;
• Analytics and reporting;
• Customer relationship management; and
• Other business operations necessary to provide our products and services.

We may also disclose Personal Information where required to comply with applicable laws, regulations, legal processes or lawful requests from government authorities, or where reasonably necessary to protect our rights, property, customers, employees or business operations.

Behavioural Advertising

As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative's educational page at:

http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising through the following services:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also opt out of some personalised advertising services through the Digital Advertising Alliance:

http://optout.aboutads.info

Do Not Track

Our website may not respond to browser-based "Do Not Track" signals. Customers can manage cookie preferences through browser settings and available consent tools.

Your Rights

Australian Residents

Under the Privacy Act 1988 (Cth), you may request access to the Personal Information we hold about you and request correction of inaccurate, incomplete or outdated information, subject to applicable legal requirements.

European Residents

If you are a resident of the European Economic Area, United Kingdom or another jurisdiction with similar privacy rights, you may have the right to:

• Access your personal information;
• Request correction of inaccurate information;
• Request deletion of personal information;
• Object to certain processing activities;
• Request restriction of processing; and
• Withdraw consent where processing is based on consent.

We process your information in order to fulfil contracts with you, comply with legal obligations and pursue legitimate business interests. Your information may be transferred outside Europe, including to Australia, Canada and the United States.

To exercise any privacy rights, please contact us using the details below.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information, or unless we are required to retain it for legal, regulatory, taxation or legitimate business purposes.

We retain Personal Information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, comply with legal, accounting and regulatory obligations, resolve disputes and enforce our agreements. When Personal Information is no longer required, we take reasonable steps to securely destroy or de-identify it.

THE FOLD Loyalty Program

Bianca Spender may offer customers the opportunity to participate in THE FOLD, our loyalty and membership program.

Participation in THE FOLD may require us to collect, store and process personal information including:

• Name and contact details
• Date of birth
• Purchase history
• Product preferences
• Shopping behaviour and engagement activity
• Membership tier status
• Loyalty rewards and benefit redemption history

This information is collected and used for the purpose of administering THE FOLD, determining membership eligibility and tier progression, delivering rewards and benefits, providing personalised experiences and communications, and improving our products and services.

Personalised Communications

By participating in THE FOLD or subscribing to Bianca Spender marketing communications, you acknowledge that Bianca Spender may use information relating to your purchases, browsing behaviour, product interests and engagement history to provide personalised recommendations, tailored content, product suggestions, event invitations and promotional offers.

This may include communications relating to:

• Membership benefits and tier status
• Birthday rewards and gifts
• Early access opportunities
• Exclusive events and experiences
• Product recommendations based on previous purchases or browsing activity
• Loyalty program updates and announcements

Third-Party Service Providers

To administer THE FOLD and deliver personalised customer experiences, Bianca Spender may share relevant customer information with trusted third-party service providers, including ecommerce, customer relationship management, loyalty, marketing automation, analytics and customer engagement platforms.

These providers may include Shopify, Klaviyo, loyalty program providers, analytics platforms and other technology partners engaged by Bianca Spender from time to time.

We take reasonable steps to ensure that these providers handle personal information securely and in accordance with applicable privacy laws.

Birthday Information

Where customers choose to provide their date of birth, Bianca Spender may use this information to verify eligibility for birthday rewards, offers and loyalty program benefits.

Providing date of birth information is voluntary; however, certain loyalty benefits may not be available without it.

Membership Data and Tier Qualification

Bianca Spender may use customer purchase history and account activity to calculate membership eligibility, determine tier status, administer rewards and benefits, and assess ongoing participation within THE FOLD.

Returns, cancellations and refunds may impact tier qualification and benefit eligibility.

Marketing Preferences

Customers may opt out of marketing communications at any time by using the unsubscribe link included in our communications or by contacting Bianca Spender directly.

Please note that transactional communications relating to customer accounts, orders, loyalty program administration or membership benefits may still be sent where reasonably necessary.

Participation and Withdrawal

Participation in THE FOLD is voluntary. Members may request cancellation of their membership at any time by contacting Bianca Spender.

Cancellation of membership may result in the loss of accrued rewards, benefits or tier status, subject to the terms and conditions of THE FOLD.

Data Security

We take reasonable steps to protect the Personal Information we collect from misuse, interference, loss, unauthorised access, modification and disclosure.

However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

International Data Transfers

Some of our service providers may store or process Personal Information outside Australia, including in the United States, Canada, the European Union and other jurisdictions.

Where Personal Information is disclosed overseas, we take reasonable steps to ensure that recipients handle your information in a manner consistent with applicable privacy laws and this Privacy Policy.

Children's Privacy

Our website, products and services are not directed to children under the age of 16. We do not knowingly collect Personal Information from children. If we become aware that Personal Information has been collected from a child without appropriate consent, we will take reasonable steps to delete that information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, legal obligations, technologies or for other operational reasons. Any updates will be published on this page and will take effect upon publication unless otherwise stated.

Contact Us

For more information about our privacy practices, if you have questions, would like to access or correct your Personal Information, or would like to make a complaint, please contact us:

Email: customercare@biancaspender.com

Mail:

Privacy Compliance Officer
Bianca Spender
1/34 New Beach Road
Darling Point NSW 2027
Australia

Privacy Complaints

We will investigate privacy complaints and endeavour to respond within a reasonable timeframe.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC):

Website: https://www.oaic.gov.au