A WORLD-FIRST: THE AUSTRALIAN FASHION TRADEMARK

In a world first, The Australian Fashion Council have created a unifying trademark to aid in identifying Australian brands for a global market. The certified trademark and campaign seek to drive demand for Australian brands locally and internationally, creating jobs and delivering economic prosperity.

In a world-first, The Australian Fashion Council have created a unifying trademark to aid in identifying Australian brands to a global market. The certified trademark and campaign seeks to drive demand for Australian brands locally and internationally, creating jobs and delivering economic prosperity.

The compelling digital campaign, titled "DOWN UNDER IN FRONT" tells the story of Australian fashion and its unique attributes.

Bianca Spender is proud to be a part of the first cohort of 32 brands accredited under the new industry certification, demonstrating a contribution to jobs and the local economy, having majority Australian employees, and being Australian-made and Australian-owned. Bianca Spender has made a pledge to uphold standards of creative integrity and authenticity and social and environmental responsibility.

We join like-minded brands, raising the bar for our industry, through fearless in leadership and dedication to evolving the Australian Fashion industry not only now, but for future generations.

The Australian Fashion Council CEO, Leila Naja Hibri says of the trademark, “Australia wakes up first and celebrates the New Year ahead of the rest of the world. We host the first tennis Grand Slam and the first Grand Prix of each year. Our seasons start before the rest of the world, not the other way around. Down Under in Front celebrates the joy of our effortless, raw, boundless and fearless creativity and lifestyle.” 

Bianca Spender is proud to support our local industry and economy through 100% local production and ongoing responsible and sustainable business practices.

Scroll on to discover The Australian Fashion Trademark, "DOWN UNDER IN FRONT" campaign.

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